Insights
On CGI and real-time production economics, immersive commerce, and what comes next for luxury brands.
July 2026Best Practices for Art Directing CGI Campaign Imagery
Great CGI campaign imagery starts with art direction, not software. Learn how to shape stronger concepts, materials, lighting, and scalable visual systems that make brand worlds feel intentional and memorable.
July 2026AI Content Production for Luxury Brands: What a Sustainable Model Looks Like
How luxury fashion brands run ongoing AI content production: brand-trained models, quality guardrails, rights, and creative direction that holds.
June 2026Why Watches and Fine Jewelry Brands Are Replacing Photography with CGI
Macro detail, SKU multiplication and global versioning make CGI the smarter choice for jewelry and watch catalogues. Here is why, from Paris.