Interactive product demonstrations
An interactive product demonstration is a real-time 3D experience that lets a sales team show a product working in full detail, without shipping the physical unit. The New Face builds these in Unreal Engine 5 for large or hard-to-transport hardware, with real-time product work delivered for Logitech.
How it works
Engineering-accurate 3D build
We rebuild the product as a real-time digital twin from CAD or engineering data, so every component, mechanism, and configuration is accurate rather than a simplified marketing model.
Show it working, not just standing
We make the product operate: open it up, run it through a full duty cycle or scenario, expose internal systems, and switch configurations or options live, so a buyer sees exactly what it does.
Streamed to the room or anywhere
The demonstration streams via NVIDIA GDN, so it runs at full fidelity on a laptop or tablet in the meeting, or in a remote buyer's browser, with no install and no specialised hardware.
One build, every meeting
The same demonstration serves every sales meeting, trade show, and market, and is updated as the product evolves, instead of shipping a unit or reshooting a film for each occasion.
FAQ
What is an interactive product demonstration?
An interactive product demonstration is a real-time 3D experience of a product that a sales team can operate live in front of a buyer. Instead of a fixed video or a physical unit, it lets the buyer see the product function, look inside it, and explore configurations on screen. It is used most where the real product is large, expensive, or hard to transport.
Does a virtual demonstration actually help close high-value deals?
Yes, because buyers are increasingly willing to commit to large purchases without an in-person demo. According to McKinsey's B2B Pulse survey, 39% of B2B buyers are now willing to spend more than $500,000 on a single order through remote or self-service channels, up from 28% two years earlier. A convincing real-time demonstration is what gives a buyer the confidence to commit when the physical product cannot be in the room.
Can you demonstrate large or hard-to-transport products like machinery, aircraft, or vessels?
Yes. This is the core use case. When a product is too large, costly, or logistically difficult to bring to a buyer, such as heavy machinery, industrial equipment, aircraft, or vessels, we rebuild it as an accurate real-time model that performs on screen. The buyer sees a full working demonstration in the meeting room without the cost, delay, and risk of moving the real unit.
How long does it take to build, and how much does it cost?
Most interactive demonstrations at The New Face fall in the €40,000 to €90,000 range and take 8 to 14 weeks, driven mainly by the complexity of the product and how many systems or scenarios need to be interactive. A single-configuration demo sits at the lower end; a full digital twin with multiple options and operating scenarios sits higher.
Can it run on a laptop or tablet in a meeting without special hardware?
Yes. Because the experience renders on cloud GPUs and streams via NVIDIA GDN, the device in the room only plays a stream. It runs at full fidelity on a standard laptop or tablet, and the same link works for a remote buyer in a browser, so the sales team carries no rig and installs nothing.
What is the difference between an interactive demonstration and a product video?
A product video plays one fixed sequence the same way every time. An interactive demonstration responds to the buyer: the rep can answer a specific question by opening that part, running that scenario, or switching to that configuration on the spot. The video presents; the demonstration lets the room drive, which matters in a technical sales conversation.