Immersive e-commerce
Immersive e-commerce is a real-time, interactive shopping experience where customers explore products in photoreal 3D instead of static images, directly on your website or campaign page. The New Face builds these in Unreal Engine 5 and streams them to any device.
How it works
Capture or model the product
Each product becomes a high-fidelity 3D asset via photogrammetry, 3D Gaussian Splatting, or CGI modelling, preserving materials, stitching, and finish down to close-inspection detail.
Build the real-time scene
The asset is assembled into an interactive Unreal Engine 5 environment with cinematic lighting, letting shoppers rotate, zoom, configure, and view products in context in real time.
Stream to any device
Rendering runs on cloud GPUs via NVIDIA GDN and streams to the browser as video, so heavy real-time 3D needs no app, download, or local hardware.
Embed in your storefront
The experience drops into your existing site or campaign page as an iframe or linked page, alongside your current checkout and CMS, with no replatforming.
FAQ
What is immersive e-commerce for luxury brands?
Immersive e-commerce is an interactive, real-time shopping experience where customers explore products in photoreal 3D instead of static photos. Built in Unreal Engine 5, it lets shoppers rotate, zoom, configure, and place items in a scene directly on a brand's website. The New Face produces these experiences for luxury Maisons and boutiques.
How much does an immersive e-commerce experience cost?
A typical immersive e-commerce experience from The New Face ranges from roughly €30,000 to €80,000, depending on the number of products, level of 3D detail, interactivity, and whether assets are captured or modelled from scratch. Configurators and multi-product scenes sit at the higher end; a single hero product is more contained.
How long does it take to build?
Most immersive e-commerce experiences take four to eight weeks from brief to launch. Product capture or 3D modelling runs in parallel with scene building in Unreal Engine 5, followed by streaming setup and testing. Simple single-product experiences can be faster; large catalogues or complex configurators take longer.
Does it work with our existing online shop?
Yes. An immersive e-commerce experience embeds into your current site or campaign page as an iframe or linked page and sits alongside your existing checkout and CMS, so there is no replatforming. The New Face delivers it to run on your own domain, and product links can hand off to your normal cart.
Will it slow the site down or work on mobile?
No, it will not slow your site. Rendering runs on cloud GPUs and streams to the browser as video via NVIDIA GDN, so the heavy 3D work never happens on the user's device. It works on modern phones, tablets, and desktops through the browser, with no app or download required.
What is the difference between immersive e-commerce and a standard 3D product viewer?
A standard 3D viewer shows a single rotatable model in isolation, limited by what the user's device can render. Immersive e-commerce places products in a cinematic, real-time Unreal Engine 5 environment with film-grade lighting and interaction, streamed from the cloud, so fidelity is never capped by the phone or laptop viewing it.