Kering serious game

Activation
Activation

WEB3 SERIOUS GAME

We engaged Kering's workforce in a gamified learning experience, centered around a 12-stage Serious Game. As employees progressed, mastering Web3 basics, their achievements were celebrated with an evolving owl NFT, symbolizing their growing knowledge.

2000+ participants across all firms from Kering Group

Participants experienced the web3 culture and over 15 infrastructures built on different chains

1800+ wallet created

Season 2 ongoing

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