An Unreal Engine virtual store for MCM, built from the same 3D assets as the Holiday Express campaign film and streamed live to browser via NVIDIA, connected to Salesforce Commerce. The production pipeline made the film's assets directly reusable for the experience, so audiences move from Instagram to shopping inside the film in a single click, cinematic storytelling turned into an interactive shopping experience on mcm.comServices: Creative Direction, Production, Fullstack Production.