# The New Face

> The New Face is a Paris-based creative studio crafting hyper-realistic CGI, interactive virtual worlds and AI-driven content for the world's most desired luxury Maisons — across jewelry, fashion, beauty and beyond.

## About
- Name: The New Face
- Type: Creative studio (CGI, virtual experiences, AI content)
- Location: 23 Rue des Petits Hôtels, 75010 Paris, France
- Email: contact@thenewface.io
- [Website](https://www.thenewface.io)
- [LinkedIn](https://fr.linkedin.com/company/the-new-face-1)
- [Instagram](https://www.instagram.com/thenewface.io/)

## Key pages
- [Works](https://www.thenewface.io/works): Portfolio of CGI films, VFX and immersive projects for luxury Maisons.
- [Services](https://www.thenewface.io/services): Brand strategy & campaigns, immersive web, digital innovation & AI, experiences & events.
- [Virtual Worlds](https://www.thenewface.io/virtual-worlds): Console-grade Unreal Engine 5 worlds streamed to any device via NVIDIA GDN, with no install.
- [Insights](https://www.thenewface.io/insights): Articles on CGI, real-time production economics and immersive commerce for luxury brands.
- [Contact](https://www.thenewface.io/contact): Get in touch or book a meeting.

## Services
- [Brand Strategy & Campaigns](https://www.thenewface.io/services): CGI films, VFX and FOOH (fake out-of-home) that elevate the image of luxury Maisons — art direction to final frame, product films, 360° campaigns.
- [Immersive Web](https://www.thenewface.io/virtual-worlds): Real-time, interactive brand worlds built in Unreal Engine 5 — product configurators, WebGL/WebAR/VR experiences, multiplayer brand spaces, digital twins.
- [Digital Innovation & AI](https://www.thenewface.io/services): AI-generated content, agentic AI tools & assistants, creative technology and real-time content pipelines.
- [Experiences & Events](https://www.thenewface.io/services): Conversational/WhatsApp activations, retail & flagship demos, pop-ups, live motion-tracking & AR filters, VIC experiences.
- [Virtual Worlds](https://www.thenewface.io/virtual-worlds): Console-grade Unreal Engine worlds streamed to any device via NVIDIA GDN (no install) — virtual boutiques, immersive e-commerce, B2B sales enablement, trade-show twins.

## Key technologies
CGI, VFX, FOOH, Unreal Engine 5, NVIDIA GDN pixel streaming, 3D Gaussian Splatting, WebGL, WebAR, VR, product configurators, digital twins, generative & agentic AI.

## Selected clients
Franck Muller, Pucci, Marc O'Polo, Logitech G, MCM, Prada, Jean Paul Gaultier, AMI Paris, Bucherer, Edmiston.