A Discord game that teaches Web3 by playing itAn interactive Web3 game built on Discord for Kering, designed to teach employees and brand teams across the group how cryptocurrency and the metaverse work, through hands-on play rather than presentations. Participants collect branded Snowy Owl NFT collectibles as they go. Sold and creatively directed under Al Dente, The New Face's sister agency; The New Face built the platform from the ground up, the Discord channel, the game mechanics, the Web3 and NFT integration.Services: Creative Strategy, Production & Post-Production