An internal platform, and an avatar for everyone on itBCG X.play is an internal Web3 platform built for BCG X's consulting network, a space for connecting, collaborating and networking across the division. At its center is a 3D avatar configurator: each member builds and mints their own Founder X-Avatar as an NFT, tied to their profile on the platform. The New Face delivered creative direction, web design and integration, and the configurator itself, end to end.Services Creative Direction / Web Design & Integration / 3D Configurator Development